Archive for April 29th, 2008
Everything for Everybody
One of the many wonderful things about being in the design field is the wonderful results of our work. We help our clients to new, transformed and improved lives. With so much to offer it’s no wonder that we’re often eager to offer our services to everyone.
But when it comes to creating a truly successful, inspiring business, trying to be everything for everybody is to set yourself for failure. And so often, what Deb and I hear when speaking with designers about their business is often a list of skills and product offerings.
Take a moment to clarify for yourself what you and your business represent.
1) What is it you do in your business?
2) What about it do you love?
3) Why are you in this business?
4) When you think about what you do and why you do it, how does that make you feel?
This may all seem a little right-brained, but it’s a key step in defining what you really have to offer. And once you define your offer, you’re able to market more directly to the clients who most understand and best appreciate you and your business skills.
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