Archive for April 12th, 2008
Story-selling
We started out the DBRx Atlanta session with the 10 Stories exercise…and I know some of you probably thought we were a bit odd! But just this week I received an e-mail promotion from a show called the Buyers Market of American Craft.
This is a perfect example of story-selling, giving a bit of personal history, individuality and authenticity to a designer in what I’m sure is the very crowded jewelry-design market. Which of the 10 stories does this sound like?
Add comment 12 April 2008
